Our mentors support the startup teams individually with their many years of experience in academics, business, and practice in mentoring and giving workshops.

Over the Startup Incubator Berlin, you and your team can get in touch with the appropriate mentor/s you need to succeed in your business – no matter at what stage you are at!

For further information on the mentoring program, please contact Gunnar (gunnar.schulze@hwr-berlin.de) who is always available.

Prof. Dr. Sven Ripsas

Professor for Entrepreneurship

Main Focus:

  • Business Model Innovation with Canvas / Cockpit
  • Innovation und Corporate Entrepreneurship
  • Startup Financing
Prof. Dr. Dagmar Monett Diaz

Professor for Computer Science

Main Points:

  • Software Engineering
  • Artificial-Intelligence-Methods: Knowledge Based Systems and Multiagent Systems
  • Programming
Prof. Dr. Ingo Fischer

Professor for General Business Administration, especially Employee Management

Main Points:

  • Staff Management
  • Change Management
  • Employee and Organisation Development
Prof. Dr. Marcus Birkenkrahe

Professor for Business Informatics, especially Operative Applications Software

Main Points:

  • Interactive and immersive teaching in virtual environments
  • Web Applications, especially Social Media Apps
  • Digital Communities
Prof. Dr. Martin Užik

Professor for Operational Financing and Investment Policy

Main Points:

  • Evaluation of companies and company shares
  • Opening New Markets in Eastern Europe
  • Strategic Comparative and Planning Calculations
Prof. Dr. Andrea Rumler

Professor for Marketing

Main Point:

  • Startup-Marketing
  • Online-Marketing, Mobile Marketing and Social Media
  • Marketingcontrolling
  • Compliance und Communication
Prof. Dr. Carsten Baumgarth

Professor for Marketing, especially Brand Management

Main Points:

  • B-to-B-Marketing and B-to-B-Brand Management
  • Culture Marketing and Culutural-Brand Management
  • Brand Management
Prof. Dr. Birgit Felden

Professor for Small and Medium-Sized Enterprises

Main Point:

  • Family Business
  • Small and Medium-Sized Enterprises
  • Company Evaluation and Sales
Prof. Dr. Jochen Breinlinger-O’Reilly

Professor for Management in the Health and Social-Working field

Main Points:

  • Quality Management
  • Organisation und Employees
  • Extensive contacts with institutions and facilities of health care in China, Vietnam and Indonesia
Prof. Dr. Thomas Gruber

Professor for Internal Accounting / Controlling

Main Points:

  • Value-oriented Company Management
  • Controlling and Reporting
  • International Accounting
Prof. Dr. Frank Habermann

General Business Management Theory, especially Business Process Management

Main Points:

  • Project Management
  • Change Management
  • Business Process Management
  • Organizational Learning
Prof. Dr. Beate Klutmann

Professor for Operational Human Resources and Business Psychology

Main Points:

  • Leadership and Employee Development
  • Personality Development
  • Communication und Conversation Skills
Prof. Dr. Roland Müller

Professor for Business Computer Science

Main Points:

  • Big Data
  • Data Mining
  • Business Intelligence
Prof. Dr. Pakize Schuchert-Güler

Professor for Marketing, especially Consumer Behaviour

Main Points:

  • Communications Policy
  • Consumer Behaviour
  • Market Research
Prof. Dr. Avo Schönbohm

Professor for General Business Administration and Controlling

Main Points:

  • Strategic Planing
  • Performance Management
  • Enterprise Gamification
Prof. Dr. Tobias Braun

Professor for Staff und Organisation

Main Points:

  • Company Management with Goals
  • Organizational Management and Design
  • Organizational and Corporate Culture Development
Prof. Dr. Monika Huesmann

Professor for Organisation, Personal- and Information Management

Main Points:

  • Diversity Management
  • Staff Selection and Development
  • Job References
Prof. Dr. Anja Grothe

Professor for Sustainability


  • Sustainability Management
  • Future Oriented Business Development
  • Innovation Management
Prof. Dr. Katrin Böttcher

Professor for International Staff Management

Main Points:

  • Global Talent Management
  • Executive Management Development
  • Employability
Prof. Dr. Regina Baumgärtner

Professor for General Business Administration, especially in the Marketing/Tourism Business

Main Points:

  • Worldwide Tourism-Marketing
  • National und International Business Communication
  • Intercultural Management for Manager USA – Japan – Deutschland
Prof. Dr. Martin Wrobel

Professor for Business Administration

Main Points:

  • Sales and Marketing (online and offline)
  • Recruitment for Startups
  • Lean Startup, Customer Development
Prof. Dr. Martina Eberl

Professor for General Business Administration, especially Management und Organisation

Main Points:

  • Change Management
  • Leadership Development
  • Implementation of Strategies
Prof. Dr. Thomas Afflerbach

Professor for General Business Administration, especially service management

Main Points:

  • User-centric innovation management (Service Design and Design Thinking)
  • Service Marketing and Service Operations
  • Collaborative work in (virtual) teams
More Information Coming Soon