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“Content is King”. But what is really needed and when is it useful. Armand Lidtke provides useful insights and tools for Startups.

Creative Content Marketing

🙌 • Content Marketing vs. Ads

📈 • Paid, Shared, Earned & Owned Marketing

🤯 • OMG – How to start?

🐯 • Your Niche and Story

💪🏾 • Practical Tipps to do Your Content

💡 • Creativity is NOT Rocket Science

✍️ • Text sells

🦠 • What the Corona-Crisis has changed

🥊 • My favorite Online Tools (mostly free)


Armand studied Marketing & Advertising @ Hanseatische Akademie in Hamburg.

After that – his journey went through the most creative Agencies in Berlin like:

HEIMAT, Jung von Matt, DOJO & Scholz and Volkmer.

He continued the adventure as Freelancer @ surmer.fr with his companion Ben

just to found in 2016 their own company called TROPEN.com 🌴




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