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In this two-part workshop, you will learn the most important things about brand building and online marketing. You will get guidelines to successfully create your startup brand and build awareness for it.

Expressing the essence of your startup idea to your key audience is vital. Learn how to transform your unique benefits and the philosophy behind your offer into a compelling brand story. Get tools that help you to position your own brand, to understand how to develop the so-called market niche and how to stand out from the competition.

After you have laid this foundation, you will translate your key messages into successful campaigns. Armand’s second workshop takes place on November 8th, 2022.


Countless launches and campaigns have taught Armand Lidtke what good storytelling can do and he wants to pass this knowledge on to you. Because at least since Armand founded his creative agency (www.tropen.com), his heart burns for team spirit & entrepreneurship.


The workshop takes place on-site at the Startup Incubator Berlin, located the Berlin “Zukunftsort” Siemensstadt Square, and just a few steps away from the U7 subway station Rohrdamm.

Registration is possible below until October 17, 2022 at 5 p.m., the number of participants is limited to 20 people. Please let us know if you registered, but are unable to attend! The workshop is conducted on site only, a hybrid version (online and face-to-face) can’t be offered, regrettably.

Due to the required registration at the gate and the access routes to the workshop room, we ask participants to arrive at the reception of our location (Rohrdamm 88, 13629 Berlin-Siemensstadt) in no later than 14:45 hrs. A photo ID (passport, driver’s license, etc.) is required for access to the Siemens factory premises.

The workshop is free of charge for all participants, as it is publicly funded. For administrative purposes, our sponsors require enrollment in our participants’ lists (with full name, e-mail address, signature) on site.


Please note that photos or videos will be taken during our events.
By attending the event, you agree to a possible publication of those.

register here

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