To plan an exceptional celebration, you need three things: a great idea, solid organization, and flawless execution. But getting this right is hard. For our customers – working mothers – it can mean up to 12 hours of searching online for elusive items, last minute trips to the store, and setting up.
Celbretti is here to change all that. With Celbretti, you can plan a party in just three easy steps. First, pick your occasion and choose a party theme. Next, select the decoration and food items you need to make it happen. Lastly, decide if you want to set the party up yourself or book a Party Pro to do it for you. Celbretti handles the coordination so that everything arrives on time.
The Lean Startup Method guided the development of Celbretti. First, we used interviews to understand the customer problem and develop our value proposition. Next, we used Facebook ads connected to a survey to test different markets and collect more insights on celebration use cases. We took what we learned and rolled out a simple version of our value proposition last summer in Berlin: Picnic in the Park. We got 240 hits to our order form and delivered 16 parties.
In December we launched our digital MVP using no code solutions. We’re currently recruiting more partners in Berlin, focusing on children’s birthdays and evolving our product.