Sustainable Identity
SUSTAINABLE IDENTITY is a certification for fashion goods made with respect for the environment, the workers’ rights, and consumers’ health.
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Kategorie: #Social
Ort: Berlin
Our duty is to verify and certify the accuracy of the sustainability claims made by fashion brands, in order to facilitate the purchase decision of the end consumer.
To that end, we established clear and verifiable requirements on the environmental and social impact of fashion goods production such as the environmental impact of the fiber used, the chemical involved in the production and the working conditions of the garment workers.
Our aim is to make visible, attractive and reliable fashion goods made with respect for garment workers, the environment and consumers health. To reach that goal, our strategy is to use the certification image as a communication tool, conveying a fashionable image, using the certification nice and elegant logo as a “sustainable external sign” on clothes, getting a large public awareness and giving exposure to certified brands.
Our objectives are:
- Set a tolerance threshold for the garment production impacts on the environment, workers’ life and consumers’ health
- Convert sustainable fashion into the new global movement
- Push brands to improve their production methods
2 target groups:
Our direct customers are fashion brands selling sustainable fashion products. Our certification allows them to gain visibility. We help them to communicate in a clear, fashionable and transparent way their sustainable values.
Our secondary customers are the final consumer of fashion products. We help them to easily recognize and find sustainably made products. We allow them to show the world their value thanks to our certification logo on their clothing. We give them the guarantee that sustainable claims from brands are honest.
The project should be supported because it has a positive impact on fashion production and consumption, on the environment and on garment workers lives.
We are building an impact business. Even if we aim to be financially sustainable and profitable, profitability is not our main drive. Our primary goal is to improve the current status of the fashion industry.
The project should be supported because it has a positive impact on fashion production and consumption, on the environment and on garment workers lives.
We are building an impact business. Even if we aim to be financially sustainable and profitable, profitability is not our main drive. Our primary goal is to improve the current status of the fashion industry.
Mathilde Charpail, the founder, has become a reference in terms of sustainability and fashion through her platform www.sustainyourstyle.org. She has 10 years’ experience in supply chain, finance and legal.
The 2 key aspects of the project are the setting of the certification requirements and the communication strategy.
2 of our core team members are covering those aspects: James Sullivan has over 25 years’ experience setting sustainable certifications, and Jordane Crantelle has 10 years’ experience with communication in the fashion and luxury market.
Rohit Shah and Anita Taheraly are bringing to the team a deep knowledge and experience in textile production and textile certification and production audits.