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Bootstrap your Marketing: Tell your startup story, define your audiences, build relationships and manage your communication on zero budget.

The workshop

Marketing typically means spending money. So that’s why startups with none at their disposal often struggle to get visibility and gain traction. What is the solution? Creating compelling content is crucial, but it falls short without targeting it to the most relevant recipients through their preferred channels. One step further, engaging a community and interacting with stakeholders will generate valuable feedback during the vital growth stage. Much of that can be done by investing time and thought, a resource more accessible to startups.

The workshop will provide short impulses, followed by interactive discussions and exercises among the participants. Founders are encouraged to work on their own communication challenges, gathering feedback from the peer group and developing their own communication priorities and strategies.

Your coach

Guiding you through this workshop is Stephan Meyer-Brehm. He comes from a background in advertising, marketing communication and brand management, drawing on many years of experience as a marketing executive in tech-focused startups, scaleups and industry-leading corporations.


The workshop takes place on-site at the Startup Incubator Berlin, located at the Berlin “Zukunftsort” Siemensstadt Square, just a few steps away from the U7 subway station Rohrdamm.

Registration is possible here until Monday, Feb. 5th at 3 p.m., the number of participants is limited to 20 people. Please let us know early if you registered, but will be unable to attend. That way, we can accomodate attendees on the waiting list.

Due to the required registration at the gate and the access route to your workshop room, we ask participants to arrive no later than 15:45 h at the reception gate of our location (Rohrdamm 88, 13629 Berlin-Siemensstadt) where you will be met by our staff. A photo ID (passport, driver’s license, etc.) is required for access to the Siemens factory premises.

The workshop is free of charge for all participants, as it is publicly funded. For administrative purposes, our sponsors require enrollment in our participants’ lists (with full name, e-mail address, signature) on site.

Please note that photos or videos may be taken during our events. By attending the event, you agree to a possible publication of those.

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