Your support with many years of expertise
Mentors and Coaches
Our mentors and coaches support the start-up teams with their many years of expertise in science and practice in the context of individual and needs-based consultation appointments and workshops.
Our mentors: Professors at HWR Berlin
Our mentors support startup teams with their extensive expertise in academia and professional practice through individual, needs-based mentoring sessions.
Contact is initially made through the Startup Incubator Berlin, which is happy to connect you with suitable mentors.
Prof. Dr. Sven Ripsas

Professor for Entrepreneurship
Focus areas:
- Business model innovation with Canvas / Cockpit
- Innovation and Corporate Entrepreneurship
- Startup Financing
Prof. Dr. Ingo Fischer

Professur forGeneral business administration, esp. HR Mgmt.
Focus areas:
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Human Resources
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Change Management
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Employee and Organisationn Development
Prof. Dr. Andrea Rumler

Professor of Marketing
Focus areas:
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Start-up marketing
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Business model development
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Strategic Marketing
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Online Marketing and Social Media
Prof. Dr. Martin Užik

Professor for Operational Financing and Investment Policy
Focus areas:
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Evaluation of companies and company shares
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Opening new markets in Eastern Europe
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Strategic comparative and planning calculations
Prof. Dr. Carsten Baumgarth

Professor for Marketing, especially Brand Management
Focus areas:
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B2B-Marketing and B2B-Brand-Management
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Culture Marketing and Culture Brand Management
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Brand Management
Prof. Dr. Birgit Felden

Professor for Small and Medium-sized Enterprises
Focus areas:
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Family Business
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Small and Medium-sized enterprises
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Company succession
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Company evaluation and exit strategies
Prof. Dr. Thomas Gruber

Professor for Internal Accounting / Controlling
Focus areas:
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Value-oriented Company Management
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Controlling and Reporting
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International Accounting
Prof. Dr. Frank Habermann

Professor for General Business Management Theory, especially Business Process Management
Focus areas:
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Project Management
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Change Management
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Business Process Management
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Organisational Learning
Prof. Dr. Roland Müller

Professor for Business Computer Science
Focus areas:
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Big Data
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Data Mining
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Business Intelligence
Prof. Dr. Avo Schönbohm

Professor for General Business Administration and Controlling
Focus areas:
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Strategic Planning
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Performance Management
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Enterprise Gamification
Prof. Dr. Tobias Braun

Professor of Human Resources and Organisation
Focus areas:
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Company control with goals
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Organisational Management and Design
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Organisational and Corporate Culture Development
Prof. Dr. Katrin Böttcher

Professor for International Human Resources
Focus areas:
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Global Talent Management
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Executive Management Development
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Employability
Prof. Dr. Regina Baumgärtner

Professorship for tourism, business administration and marketing
Focus areas:
- Tourism
- Innovations
- Digitalization
- Internationalization
- Sustainability
- Marketing
Prof. Dr. Martina Eberl

Professor for General Business Administration, especially Management and Organisation
Focus areas:
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Change Management
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Leadership Development
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Implementation of Strategies
Prof. Dr. Thomas Afflerbach

Professor for General Business Administration, especially Service Management
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User-centric Innovation Management (Service Design and Design Thinking)
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Service Marketing and Service Operations
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Collaborative work in (virtual) teams
Prof. Dr. Susanne Meyer

Professor for commercial law
Focus areas:
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commercial law
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Insolvency law
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General contract law
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Corporate law
Prof. Dr. Peter Ries

Professor of Civil Law
Focus areas:
- Commercial and corporate law
- International corporate law
Our coaches: experts at SIB
If you have specific questions about your startup project, a range of experts and coaches are available at the Startup Incubator Berlin.
As a participant in our support programs, you can schedule a personalized coaching session through your lead coach. Most of our coaches also offer regular public workshops.
Diana Aya

Coach for:
- No-Code Prototyping
- Building MVPs
- Idea Validation
- User Experience Strategy
Kerstin Buschbeck

Coach for:
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Team building (values, vision, trust)
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Organizational development (team expansion, team changes)
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Clarification of the roles including the topics: expectation management, delegation, decisions, effectiveness
- Team communication (internal & external)
- Mediation (solving conflicts)
- Leadership and competency development
- Corporate culture development
Dr. Katharina Feldmann

Coach for:
- Brand Strategy & Positioning
- Messaging & Pitch Deck
- Go-to-Market & Growth
Will Fischer

Coach for:
- Prototyping
- Product strategy, manufacturing design
- Hardware and mechanical Engineering
Patrick Geißler

Coach for:
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Corporate law
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(VC) participation agreements
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Incorporation/transformation
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Terms & Conditions contract law
Daisy Krüger

Coach for:
- Relational competence & role clarification
- Team dynamics & Leadership phenomena
- Communication & conflict work
Peter Lennartz

Coach for:
- Investor Readiness and Financing
- Business Plan
- Pitch Deck Review
- Team Building and Role Allocation
- Internal Communication and Crisis Management
Laurent Martin

Coach for:
- Company Structure
- Go-to-Market Strategy
- Product Marketing
- Pitch Tuning
- Brand Building
Karime Mimoun

Coach for:
- Financing strategies for startups
- Growth and scaling strategies
- Business modeling and price analysis
- Pitch deck optimization
- Definition and identification of investors
Wilmar Päsler

Coach for:
- Data Protection – GDPR Solutions and External Data Protection Officers
- Funding – Identification and Application
- Digitalization – Strategy and Implementation
Jamaine Pulat

Coach for:
- Impact-Driven Sales Strategies
- Value-Based Selling
- Startup Sparring for Go-to-Market Strategy
- Interim Sales Enablement
- Female Sales Leadership
Peer Stock

Coach for:
- Problem Interviews and Customer Development
- Product and Industrial Design