Coaching & MentoringExperienced
Experienced
guidance.
People who have founded and advised themselves — by your side.
Professors at HWR Berlin
Our mentors
Our mentors support startup teams with their extensive expertise in academia and professional practice through individual, needs-based mentoring sessions. Contact is initially made through the Startup Incubator Berlin, which is happy to connect you with suitable mentors.

Prof. Dr. Sven Ripsas
Professor for Entrepreneurship
- Business model innovation with Canvas / Cockpit
- Innovation and Corporate Entrepreneurship
- Startup Financing

Prof. Dr. Ingo Fischer
Professor for General Business Administration, esp. HR Mgmt.
- Human Resources
- Change Management
- Employee and Organisation Development

Prof. Dr. Andrea Rumler
Professor of Marketing
- Start-up marketing
- Business model development
- Strategic Marketing
- Online Marketing and Social Media

Prof. Dr. Martin Užik
Professor for Operational Financing and Investment Policy
- Evaluation of companies and company shares
- Opening new markets in Eastern Europe
- Strategic comparative and planning calculations

Prof. Dr. Carsten Baumgarth
Professor for Marketing, especially Brand Management
- B2B-Marketing and B2B-Brand-Management
- Culture Marketing and Culture Brand Management
- Brand Management

Prof. Dr. Birgit Felden
Professor for Small and Medium-sized Enterprises
- Family Business
- Small and Medium-sized enterprises
- Company succession
- Company evaluation and exit strategies

Prof. Dr. Thomas Gruber
Professor for Internal Accounting / Controlling
- Value-oriented Company Management
- Controlling and Reporting
- International Accounting

Prof. Dr. Frank Habermann
Professor for General Business Management Theory, esp. Business Process Management
- Project Management
- Change Management
- Business Process Management
- Organisational Learning

Prof. Dr. Roland Müller
Professor for Business Computer Science
- Big Data
- Data Mining
- Business Intelligence

Prof. Dr. Avo Schönbohm
Professor for General Business Administration and Controlling
- Strategic Planning
- Performance Management
- Enterprise Gamification

Prof. Dr. Tobias Braun
Professor of Human Resources and Organisation
- Company control with goals
- Organisational Management and Design
- Organisational and Corporate Culture Development

Prof. Dr. Katrin Böttcher
Professor for International Human Resources
- Global Talent Management
- Executive Management Development
- Employability

Prof. Dr. Regina Baumgärtner
Professorship for Tourism, Business Administration and Marketing
- Tourism
- Innovations
- Digitalization
- Internationalization
- Sustainability
- Marketing

Prof. Dr. Martina Eberl
Professor for General Business Administration, esp. Management and Organisation
- Change Management
- Leadership Development
- Implementation of Strategies

Prof. Dr. Thomas Afflerbach
Professor for General Business Administration, esp. Service Management
- User-centric Innovation Management (Service Design and Design Thinking)
- Service Marketing and Service Operations
- Collaborative work in (virtual) teams

Prof. Dr. Susanne Meyer
Professor for Commercial Law
- commercial law
- Insolvency law
- General contract law
- Corporate law

Prof. Dr. Peter Ries
Professor of Civil Law
- Commercial and corporate law
- Business law
- International corporate law
Experts at SIB
Our coaches
If you have specific questions about your startup project, a range of experts and coaches are available at the Startup Incubator Berlin. As a participant in our support programs, you can schedule a personalized coaching session through your lead coach. Most of our coaches also offer regular public workshops.

Diana Aya
dianaaya.com
- No-Code Prototyping
- Building MVPs
- Idea Validation
- User Experience Strategy

Kerstin Buschbeck
Coaching Hub Berlin
- Team building (values, vision, trust)
- Organizational development
- Role clarification & expectation management
- Team communication, mediation & leadership

Mirco Dragowski
- Entrepreneurial Mindset
- Network
- Public Affairs

Dr. Katharina Feldmann
- Brand Strategy & Positioning
- Messaging & Pitch Deck
- Go-to-Market & Growth

Will Fischer
wfisch.com
- Prototyping
- Product strategy, manufacturing design
- Hardware and mechanical engineering

Patrick Geißler
Audalis
- Corporate law
- (VC) participation agreements
- Incorporation/transformation
- Terms & Conditions contract law

Juliane Herzer
- Mindfulness
- Resilience
- Organizational Development

Daisy Krüger
daisykrueger.de
- Relational competence & role clarification
- Team dynamics & Leadership phenomena
- Communication & conflict work

Peter Lennartz
peterlennartz.de
- Investor Readiness and Financing
- Business Plan & Pitch Deck Review
- Team Building and Role Allocation
- Internal Communication and Crisis Management

Ludwig Lindermayer
lindermayer.law
- Patent Law
- Trademark Law
- Intellectual Property Rights

Laurent Martin
thoughtful.cool
- Company Structure
- Go-to-Market Strategy
- Product Marketing
- Pitch Tuning & Brand Building

Karime Mimoun
- Financing strategies for startups
- Growth and scaling strategies
- Business modeling and price analysis
- Pitch deck optimization

Wilmar Päsler
- Data Protection – GDPR Solutions & external DPOs
- Funding – Identification and Application
- Digitalization – Strategy and Implementation

Jamaine Pulat
- Impact-Driven Sales Strategies
- Value-Based Selling
- Startup Sparring for Go-to-Market
- Female Sales Leadership

Peer Stock
peerstock.de
- Problem Interviews and Customer Development
- Product and Industrial Design

Kyomi Wade
wadingwade.com
- Digital Marketing Strategy
- Performance Marketing

