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ABOUT THE STARTUP
Sittery
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To provide flexible, reliable childcare options tailored to families’ unique needs.

#builttocare #babysitting #community

Amrei Ram
Sara Foster
Mani Charmi
Tobias Kahl

BSS
3 Jan 2022
2022

A happy family or a successful career – which do you choose? This question is plaguing over 3.2 million dual-income families in Germany facing a severe gap in childcare options. Social dynamics are transforming: more women continue to enter the workforce meaning more families are made up of two working parents trying at the same time to raise their children, facing outdated public care-taking models and long waitlists for childcare facilities.

This is where Sittery can help. Sittery is an innovative digital solution connecting families with in-house screened, trained, trustworthy babysitters with simplicity and time-efficiency. A bespoke matching algorithm allows families to find babysitters tailored to their unique requirements and schedules, while an in-house Training Portal provides high-quality assurance amongst all Sittery babysitters. Sittery is here to support families, but not only as a digital platform – we are growing a genuine community based on real relationships, creating a space for families and sitters alike to find fulfillment through inspiration, information, and connection. At Sittery, we’re built to care.

THE PRODUCT
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ABOUT THE FOUNDERS AT SIB
Amrei Ram
Photo
Deutsch, Englisch

Amrei holds a BSc Business degree with First Class Honours from Birkbeck University London with a focus on Entrepreneurship, Financial Instruments and Financial Management. Professionally, she has a background in sales, business development, and e-commerce, as well as over 4 years of experience in childcare as a caretaker in both London and Berlin for children from the ages of 1-3, with over 10 families as high-quality references.
With her passions for child development and entrepreneurship she operates as the Sittery CEO and the public face of the company.

Sara Foster
Photo
Deutsch, Englisch

Sara holds a BA in Art History and Philosophy from the University of Toronto and an MLitt Art History from the University of St Andrews. She has written for various cultural and lifestyle publications, has a background in Social Media Management and Digital Marketing, and has also assisted with experiential marketing campaigns for global brands. Sara is leading the Sittery marketing department including heading Brand Strategy and Development.

Mani Charmi
Deutsch, Englisch

Mani Charmi has a diverse background in the fields of IT, Product Development, Finance, and PR. He holds over 15 years of experience in Managing Director and CEO positions within the financial sector, primarily in consulting and financial brokerage, and acquired a continuing education degree in PR and Press Appearances. Mani operates as our CFO while supporting the company with PR and marketing.

Tobias Kahl
Deutsch, Englisch

Tobias holds a BSc in Business Informatics from Wirtschaftsakademie Schleswig-Holstein and a MSc in the same topic from the University of Applied Sciences, Wismar, with a focus on IT Architecture and IT System Development. He has implemented such expertise in over 12 years of experience in Software Development, with specialisation in Product Management, Financial Information Solutions, and Enterprise Architecture. Tobias is currently heading the development of the digital platform along with Mani and a team of programmers.