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HWR Berlin Startup Incubator Berlin
Founders’ Center of HWR Berlin

Brand & Press

We support academic teams from the first idea to a viable company — with scholarships, coaching and spaces in the heart of Berlin.

Brand & Press

Logos of the Startup Incubator Berlin and the funding programmes, ready to download. Please follow the usage notes further down the page.

Which programme uses which funding logos?

  • EU “Co-funded by the European Union” (ESF+) + Berlin logo (Section 2): Startup Now, Lean Startup Sprint, Berliner Startup Stipendium.
  • BMWE logo bar “ESF+ & EXIST” (Section 3): EXIST Gründungsstipendium, EXIST Women.
1

SIB Logo

The Startup Incubator Berlin logo in three variants. Use the red primary version wherever possible. Black and white (negative) are intended for single-colour or contrasting backgrounds.

SIB logo in red

Primary logo — Red

The preferred version for light backgrounds. Brand red #d50c2f.

SIB logo in black

Black

For single-colour printing and light backgrounds without colour.

SIB logo in white (negative)

White / Negative

For dark or coloured backgrounds. Shown here on a dark panel.

Note on the black-and-white variants: The black and the white (negative) versions of the SIB logo may only be used in exceptional cases — for example single-colour printing, faxes or engraving. The red primary version must be used by default.

2

ESF+ Funding Logo

“Co-funded by the European Union” — to be used on all publications produced as part of funding from the European Social Fund Plus (ESF+). Choose the horizontal or vertical format depending on the available space.

For these programmes: Startup NowLean Startup SprintBerliner Startup Stipendium

For publications of these programmes, the EU logo “Co-funded by the European Union” is used together with the Berlin logo. You will find both logos below; the complete set is also available as a ZIP.

Complete set for these programmesSIB logo (red) + EU “Co-funded” (horizontal & vertical) + Berlin logo — as one ZIP.
Download set (ZIP)

Horizontal or vertical — not both: Use either the horizontal or the vertical version — whichever fits the available space. Both variants show the same logo; do not use them together.

ESF+ logo Co-funded by the European Union, horizontal

Horizontal

Standard format for landscape and running-text layouts.

ESF+ logo Co-funded by the European Union, vertical

Vertical

For narrow columns and portrait placements.

Logo of the State of Berlin

Berlin logo

Logo of the State of Berlin — to be used together with the EU logo. PNG for web, EPS for print.

3

EXIST & ESF+ Funding Logo

The official logo bar of the German Federal Ministry for Economic Affairs and Energy (BMWE) featuring EXIST and ESF+. This bar must be used on funded publications. RGB for screen/web, CMYK for print.

For these programmes: EXIST GründungsstipendiumEXIST Women

For publications of these programmes, the BMWE logo bar “ESF+ & EXIST” is used. It replaces the standalone EU logo from Section 2.

Complete set for these programmesSIB logo (red) + BMWE logo bar “ESF+ & EXIST” (PNG & SVG, DE/EN) — as one ZIP.
Download set (ZIP)
BMWE logo bar EXIST and ESF+

BMWE logo bar “ESF+ & EXIST”

PNG for web, SVG (RGB/CMYK) as vector, or the complete ZIP package.

4

General Rules & Notes

To keep our brand and the funding logos consistent and correct, please follow these basic rules.

Clear space

Keep a free margin around the logo. As a guide, use the height of the logo mark (X).

LOGO X X

Minimum size

Do not use the logo too small, so the wordmark and mark stay legible — on screen and in print.

LOGO logo

Do & Don’t

This keeps the brand consistent.

Use the original files
Do not distort or squeeze
Keep the aspect ratio
Do not change the colours
Ensure enough contrast to the background
Do not rotate or tilt
Respect the clear space
Do not place on a busy background

Mandatory funding notice: On publications produced as part of the funding, the funding logos (ESF+ as well as the BMWE bar EXIST & ESF+) must be used. The EU emblem must be clearly visible, in the correct colour and at an appropriate size. For the binding details, please refer to the ESF information sheet (PDF, German).

Questions about print data or special formats? Feel free to reach out via our contact page.

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