At the start of 2022, the Startup Incubator Berlin (SIB) opened its doors on January 27 to a virtual marketplace of new business ideas. More than 30 guests took a look behind the scenes of the young companies and answered their questions from a customer perspective. Gathering this perspective (UX for User Experience = user perception) is an essential part of the Lean Startup Method, with which the founding center of the Berlin School of Economics and Law supports young startups. The focus is on product development in rapid cycles, with low resource requirements and regular customer feedback, in order to quickly bring a new offering to market readiness.
At the online event in January, seven teams showcased their current stage of development: Cheery offers a platform that rewards sustainable consumer behavior, and the founding team of cleverlohn wants to simplify payroll processing for micro and small businesses. Sittery creates a marketplace for trustworthy childcare, Trueffles presented its new, intuitive internet research tool, and neXpen is currently expanding its range of intuitive learning tools.
Teams from outside the SIB also participated: Qequal demonstrated a platform connecting beauty and wellness providers with their queer, transsexual, and non-binary clientele. The portal MehrPflegeGeld is designed to help people easily determine their entitlement to a care budget without complicated bureaucracy.
UX testing at the Startup Incubator Berlin takes place regularly on the last Thursday of the month from 4:00 PM, information and registration: https://www.startup-incubator.berlin/events/
Interested teams from outside the SIB can register at: gruendungszentrum@hwr-berlin.de